So it’s breast cancer awareness month, just in case you weren’t aware. This is the time to feel generous and show spirit towards the brave women that are battling breast cancer.
So let’s go out and buy as many pink things as we can that’ll help stop breast cancer. Or even better let’s just throw our money towards wherever we see a pink ribbon.
How about we come to reality and understand that being aware of something does not change anything. Doing something about the problem does. The only thing we really need to be aware about is where our money is going.
For a whole nation to be dedicated to stopping such a catastrophic disease, you would think you would see some type of change right?
Every year it’s almost a tradition now for the country to show support towards breast cancer. We see the football players wear pink, food franchises have special deals, and even grocery stores start to fill their stock with pink items.
The term dragged across our minds for October is “awareness,” as if being aware of something is all it takes to end the situation. Companies would rather keep you aware and have you continuously buying from them or even donating to them for any cause, even breast cancer.
One of the oldest tricks in the book is to come up with a charitable cause to manipulate people into giving money away. You will always hear companies talk about finding a cure to cancer or other diseases that have huge awareness months. But how do we truly know that there isn’t already a cure.
They commercialize the organizations that claim they’re fighting cancer but in actuality these organizations are actually continuing the cycle, just for benefits. Breast Cancer Action coined the term pink washing a company or organization that claims to care about breast cancer by promoting a pink ribbon product, but at the same time produces, manufactures and/or sells products that are linked to the disease.
Many companies have sold pink ribbon products that are linked to increased risk of breast cancer.
We believe that companies that are profiting from building a reputation based on their concern about breast cancer have a protect the public from possible harms when scientific C research indicates that there is a risk or plausible reason for concern.
Some of the earliest cause-marketing companies were well-known cosmetics companies that continue to sell cosmetics containing chemicals that have been linked to breast cancer. Even car companies have gotten in on the action and sell cars that emit toxic air pollutants in the name of breast cancer.
The treatments or cures that scientists supposedly need donations for already exist. They are almost as simple as living a healthy lifestyle.
This may be hard due to the fact that we live in a country that constantly pumps up our food with hormones, and spreads chem trails across the sky, but if we stay away from the “average American” lifestyle we might have a chance.
Stay away from dangerous chemicals, stick to your vitamins, stay away from GMOs, there are plenty of FREE natural herbs that can prevent cancer. Don’t just throw your money away for any cause, do your research and make sure you think before you pink.
Nobel Michael is a senior mass communication major from Lancaster, Calif.