Durags, wave therapy taking off at GSU

The  Windy City Club hosted a “Wave Check” on the yard where students showed off their hair.  Kayla Sullers/Courtesy photo

Durags are the new wave around campus. 

Cartie Braggs, also known on GSU’s campus as Teddy, made the decision to sell durags, or wave caps as a lot of people know them, as a side hustle while he’s in college. 

“It started with me and a friend,” Braggs said. “It began as a business discussion and then it led to investing in durags and making people look good.” 

Braggs began selling durags a year ago. 

He said jokingly where he gets his durags imported from is “not disclosed information.” 

“I  do have a specific stylist that helps me order every durag to make sure I get the best durags, the  best styles, the best everything,” Braggs said.  

Out of everything Braggs could have chose to sell on campus, he chose to sell durags because he claims he loves his waves and he wants to make sure everyone can have the chance of having good waves. 

Braggs plans on improving his business by developing his investment in durags and soon he’ll be able to give away free durags. 

Braggs said his favorite style of durags are wraps. He added that he likes the camo silk style but also throws in that he has many different designs and materials like velvet. 

Bragg has company as far as entrepreneurs in the hair industry on campus are concerned. 

Nicole Romero is the founder of the wave treatments here at GSU. 

Without wave treatments, durags are just another factor to the process of getting waves. 

Wave therapy is aimed at helping anyone with waves develop a better hair texture so your waves can become softer. 

Romero inspired herself to begin the wave treatment after she cut off all of her hair and started to get waves for herself. 

“I inspired myself with the wave treatments because I recognized waving was harder and that there’s more to it than just brushing,” Romero said.  

Romero began wanting to do wave treatments because she seen how bad people were uneducated about their hair. She cut her hair in mid December last year. 

Romero started the wave treatments about one month ago but it didn’t take off until recently. She felt at peace with herself when she cut her hair because she was visiting her dad in Colorado. She felt the most comfortable there. From there she came back to Grambling feeling like a new her and confident in her new look. 

Romero said she sees wave therapy becoming big and helping herself and the community around her of people who are trying to develop waves but don’t know what they’re doing. 

“To be honest, right now this is just a side hustle for me,” Romero said. “I have a bigger dream that I want to pursue so I am going to just keep this on campus unless God allows me to open my shop or something.” 

Romero plans to expand and make her business better by just promotion and perfecting what she does. Romero said she hopes what she does can help her and her clients benefit from each other. 

Those interested in wave therapy can follow Romero on InstaGram and Twitter page @TheWaveTherapy.