Hip-hop mogul Shawn Carter, otherwise known as Jay Z, can now add luxury brand designer to his list of accomplishments.
Besides having a wife who has synonymously taken over runways and stores, he’s partnering with top fashion house Barneys for a limited multi-clothing label called “A New York Holiday”.
Even though the rapper has already added fashion designer to his style, Carter has been in the design studio with designers Balmain (square print-scarf), Balenciaga (black leather backpack), Lanvin (tailored jacket) Prouenza Schouler (black leather duffel) and Rick Owens (hoodie), just to name a few.
“With this project, Barneys New York and I were able to take the slickness, energy and innovation of NYC and translate that into quality, timeless pieces,” Jay recently told Women’s Wear Daily.
The clothing options range from hoodies, scarves, bags and watches. Some items will come with a hefty price tag for the debonair connoisseur.
With Jay Z embarking on the lux aspect, he’s not a stranger to the fashion realm. Throughout his career, the mogul’s style has evolved from urban clothing and fancy chains to sleek, tailored business attire to complete his artistic progression. He and co-founder Damon Dash created street wear lifestyle brand Rocawear in 1999, which is still a top staple among the urban clothing empire.
The line will debut Nov. 20 and will be available until the season wraps up Jan 3, 2014.
The luxury retail chain Barneys has already confirmed to make room for the designer in their flagships salons, spanning from the East to West Coast and with availability on their website. They also created a certain section of the store for the BNY SCC Gallery (Barneys New York and Shawn Corey Carter). The clothing line will be a representation of influences that New Yorkers embrace during the holiday season.
With his commercial success, the Brooklyn native can add another hat to being a jack of all trades.