Grambling State University is set to host its first Radiothon, sponsored by the Office of Institutional Advancement and 91.5 KGRM-FM.
The Radiothon is a fundraising medium that will reach individuals outside the GSU community.
“The Radiothon is just another vehicle. The difference is that we’re reaching out to listeners of KGRM,” said Shirley Clay, coordinator of Endowment and Stewardship and of Planned Giving. “Since it’s a live broadcast it gives the opportunity for the alumni to give back.”
KGRM is a 50,000-watt station on the air for 24 hours a day, operated by students and led by General Manager Joyce Evans.
The purpose of the live fundraiser is to increase awareness among alumni, parents, faculty, staff, students and friends of GSU about the importance of giving back to the university.
Institutional Advancement hopes to raise $100,000, which will fund scholarships, support academic programs and provide institutional uplift.
Clay says fundraising is a vital tool in the sustainability within an institution.
“The support helps generate funds. Not because of a budget problem, but should always help the university to build the university and build existing programs.”
The Radiothon will be a part of next week’s homecoming activities and will be held 8 a.m.-8 p.m. Friday Oct. 19.
Contributions can be dropped off at the campus radio station in Washington-Johnson Complex or mailed to Institutional Advancement at GSU Box 4236, Grambling, LA 71245.