Alum sparks interest with card

Eric Robinson, graduate of Grambling State University, is moving into the big time.Eric got into the debit card industry in 2007, when he was hired as head of marketing for Smart SMS Corp., a Los Angeles based company. During his tenure with the company he negotiated card deals for Bone Thugs N Harmony and Yolanda Adams. It was during this time he got to participate in the initial launch of the advanced debit cards.

He worked with test groups and organizations to issue the cards and see if the technology worked. He also worked in conjunction with RBA International who developed the Toggle technology that makes the MTC function.

He learned all the workings of the various technology applications you could use the technology for. He left Smart in 2008 to start his own marketing company, Omni Financial Solutions, LLC., so that when the technology became available to the public he could be one of the first companies to market and sell it.

In 2009 Veritec secured the rights to Toggle technology and was preparing to introduce the Mobile Toggle Card. Robinson was chosen as a partner to introduce the card and the technology to the masses.

Robinson launched in October and by the end of the year, expects to have 50,000 cards in circulation. Next year Robinson plans to issue the Coach Eddie G. Robinson legacy debit card. He said the Platinum MTC product that includes loyalty points and discounts towards online merchants.

“I was aware of Eric’s success at Smart SMS and RBA International. We look forward to a long and successful relationship,” said Veritec president Jeff Hattara.

Eric gives GSU and the town of Grambling credit for his success. From working as an editor of The Gramblinite to promoting concerts at the Renaissance, he received his early business experience from here.

He said, “It was at Grambling that I learned to fail and succeed, and what it meant not to give up. I also established lifelong friendships that have helped me along the way.