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Business to Business Marketing

Author Information

Robert Vitale, Waldemar Pfoertsch, Joseph Giglierano

Product Details

ISBN: 9780136058281

Publish Date: 07/30/2010

Publisher: Prentice Hall

Number of pages: 552

Description

A foundation in business-to-business marketing that emphasizes the dynamics of the marketplace.

Written from a highly practical perspective, Business to Business Marketing aims to help readers with limited marketing experience understand the concepts in business-to-business marketing. Overall, this text emphasizes the dynamic realities of the marketplace while reinforcing the most important principles and practices that readers need to know.

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